5 Lessons from My Year on Main Street
23 May 2024
State, News
I have been fortunate to work as an intern with WEDC’s downtown development team for the past 18 months, and during this time, I have gained a deeper understanding of and appreciation for how downtowns function and thrive. The following article offers five lessons from my year working with the Wisconsin Main Street Program, highlighting underappreciated tools and strategies communities can use to support strong downtowns.
1. Historic buildings give Main Street character
Historic buildings bring a sense of place to Main Street. Their unique aesthetics convey an overall sense of quality that reflects well on the downtown area and beyond, and they offer singular opportunities for storytelling that can define and differentiate the character of a community.
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