Momentum West Service Area

West Central Wisconsin Spotlight

Population

Population

Population	2000	2010	2023	2028
Momentum West Service Area	441,689	489,129	522,232	527,089

Source: ESRI, 2023-10-17

Population by Age

Population	2023
0-4	28,686
5-9	30,741
10-14	31,937
15-19	34,447
20-24	38,411
25-29	31,612
30-34	32,284
35-39	33,274
40-44	31,792
45-49	29,209
50-54	31,738
55-59	35,053
60-64	36,067
65-69	32,378
70-74	26,006
75-79	16,902
80-84	10,708
85+	10,986
18+	412,000
Median Age	40

Source: ESRI, 2023-10-17

Population by Race

Momentum West Service Area	2023
Total	522,232.00
White Alone	90.67%
Black Alone	1.19%
American Indian Alone	0.6%
Asian Alone	1.85%
Pacific Islander Alone	0.04%
Some Other Race	1.21%
Two or More Races	4.44%
Hispanic Origin	3.01%
Diversity Index	22.30

Source: ESRI, 2023-10-17

Growth Rate

Momentum West Service Area	2023 - 2028
Population	0.19%
Households	0.40%
Families	0.34%
Median Household Income	2%
Per Capita Income	3%

Source: ESRI, 2023-10-17

Housing

Households

Population	2000	2010	2023	2028
Households	166,533	190,084	208,357	212,579
Housing Units	183,253	216,814	231,193	235,202
Owner Occupied Units			154,852	159,950
Renter Occupied Units			53,505	52,629
Vacant Units			22,836	22,623

Source: ESRI, 2023-10-17

Home Value

Momentum West Service Area	2023	2028
Median Home Value	$255,752	$301,124
Average Home Value	$302,040	$343,460
<$50,000	7,280	4,465
$50,000 - $99,999	8,828	5,723
$100,000 - $149,999	15,880	10,545
$150,000 - $199,999	21,843	17,272
$200,000 - $249,999	21,339	19,947
$250,000 - $299,999	19,522	21,616
$300,000 - $399,999	27,265	35,330
$400,000 - $499,999	16,138	22,171
$500,000 - $749,999	12,171	17,311
$1,000,000 +	1,287	1,397

Source: ESRI, 2023-10-17

Housing Year Built

Year Range	Houses Built
2010 or Later	13,943
2000-2009	35,608
1990-1999	32,481
1980-1989	25,125
1970-1979	35,388
1960-1969	15,310
1950-1959	17,566
1940-1949	11,362
1939 or Before	38,023

Source: ESRI, 2023-10-17

Income

Income

Momentum West Service Area	2023	2028
Median Household	$70,259	$79,205
Average Household	$95,958	$108,894
Per Capita	$38,420	$44,053

Source: ESRI, 2023-10-17

Household Income

Momentum West Service Area	2023
<$15,000	15,305
$15,000 - $24,999	13,319
$25,000 - $34,999	16,717
$35,000 - $49,999	24,140
$50,000 - $74,999	40,290
$75,000 - $99,999	29,412
$100,000 - $149,999	38,155
$150,000 - $199,999	16,921
$200,000+	14,097

Source: ESRI, 2023-10-17

Employees

Commute

Category	Commuters
Workers 16+	258,936
In-County Residents	168,043
Out-of-County Residents	56,069
Drive Alone	203,940
Carpooled	19,499
Public Transport	756
Work at Home	23,396
Motorcycle	184
Bicycle	1,305
Walked	7,818
Other	1,898
Less than 5 minutes	11,605
5-9 minutes	34,555
10-14 minutes	37,426
15-19 minutes	36,115
20-24 minutes	29,092
25-29 minutes	15,602
30-34 minutes	23,962
35-39 minutes	7,979
40-44 minutes	7,758
45-59 minutes	15,426
60-89 minutes	11,143
90+ minutes	4,876
Average Travel Time	0

Source: ESRI, 2023-10-17

Source: ESRI, 2023-10-17

Employees by NAICS

Category	Number
Total Employees	241,297
Agr/Forestry/Fish/Hunt	2,134
Mining	260
Utilities	605
Construction	11,625
Manufacturing	30,158
Wholesale Trade	10,928

Retail Trade	45,593
Motor Veh/Parts Dealers	4,372
Furn & Home Furnish Str	717
Electronics & Appl Store	1,112
Bldg Matl/Garden Equip	18,850
Food & Beverage Stores	6,915
Health/Pers Care Stores	3,603
Gasoline Stations	1,099
Clothing/Accessory Store	792
Sports/Hobby/Book/Music	2,587
General Merchandise Str	5,545

Transportation/Warehouse	5,590
Information	6,773

Finance & Insurance	6,857
Cntrl Bank/Crdt Intrmdtn	3,585
Sec/Cmdty Cntrct/Oth Inv	1,235
Insur/Funds/Trusts/Other	2,037

Real Estate/Rent/Leasing	3,811
Prof/Scientific/Tech Srv	10,291
Legal Services	1,441
Mgmt of Comp/Enterprises	330
Admin/Support/Waste Mgmt	4,732
Educational Services	19,210
HealthCare/Social Assist	29,732
Arts/Entertainment/Rec	5,127

Accommodation/Food Srvcs	19,694
Accommodation	2,903
Food Srv/Drinking Places	16,791

Other Srv excl Pub Admin	11,527
Auto Repair/Maintenance	1,864
Public Administration Emp	15,704

Source: ESRI, 2023-10-17

Educational Attainment (25+)

Momentum West Service Area	2023
<9th Grade	7,333
Some High School	12,895
GED	13,231
Graduated High School	99,380
Some College/No Degree	64,725
Associates Degree	54,227
Bachelor's Degree	73,852
Graduate Degree	32,366

Source: ESRI, 2023-10-17

Businesses

Businesses by NAICS

Category	Number
Total Businesses	20,112
Agr/Forestry/Fish/Hunt Bus	522
Mining Bus	30
Utilities Bus	42
Construction Bus	1,678
Manufacturing Bus	965
Wholesale Trade Bus	748

Retail Trade Bus	2,488
Motor Veh/Parts Dealers Bus	411
Furn & Home Furnish Str Bus	118
Electronics & Appl Store Bus	88
Bldg Matl/Garden Equip Bus	271
Food & Beverage Stores Bus	438
Health/Pers Care Stores Bus	205
Gasoline Stations Bus	114
Clothing/Accessory Store Bus	123
Sports/Hobby/Book/Music Bus	436
General Merchandise Str Bus	286

Transportation/Warehouse Bus	581
Information Bus	429

Finance & Insurance Bus	922
Cntrl Bank/Crdt Intrmdtn Bus	323
Sec/Cmdty Cntrct/Oth Inv Bus	254
Insur/Funds/Trusts/Other Bus	345

Real Estate/Rent/Leasing Bus	788
Prof/Scientific/Tech Srv Bus	1,267
Legal Services Bus	310
Mgmt of Comp/Enterprises Bus	43
Admin/Support/Waste Mgmt Bus	587
Educational Services Bus	538
HealthCare/Social Assist Bus	1,672
Arts/Entertainment/Rec Bus	465

Accommodation/Food Srvcs Bus	1,589
Accommodation Bus	299
Food Srv/Drinking Places Bus	1,291

Other Srv excl Pub Admin Bus	2,579
Auto Repair/Maintenance Bus	489
Public Administration Bus	1,256

Source: ESRI, 2023-10-17